Hockey Australia and Roll'd Unite in New Three-Year Partnership

Hockey Australia is pleased to announce a new three-year partnership with Australian fast-casual Vietnamese brand Roll’d as the organisation’s exclusive Quick Service Restaurant (QSR) Partner through to the end of 2028.

As part of the agreement, Roll’d will feature as Front of Shirt partner (right chest) across Hockey Australia’s national teams — the Hockeyroos, Kookaburras, Jillaroos and Burras.

The Roll’d logo is already proudly on display, featuring on the front of the Hockeyroos’ shirts at the FIH World Cup Qualifying event, currently streaming live and free on 7plus. The immediate integration highlights the strength of the partnership and provides national broadcast exposure from day one.

The partnership brings together two proudly Australian brands with a shared commitment to community, performance and connection. Roll’d will support grassroots hockey initiatives nationwide, including connecting with local hockey clubs and the Hookin2Hockey (HIN2H) program, while playing an active role at Hockey Australia National Championships.

Roll’d will receive a premium level of exposure and integration across Hockey Australia’s national teams and major events, including category exclusivity within QSR, official partner status of the Hockeyroos and Kookaburras, logo inclusion across digital platforms and media assets, and direct engagement opportunities with Hockey Australia’s member base through exclusive eDM offers and vouchers.

The agreement also includes extensive activation across National Championships, with Roll’d the sports preferred catering option, on-site signage and activations, food truck opportunities, full-page E-Program advertising, social media promotion, and hard-copy voucher distribution at events. Roll’d branding will feature across live hockey environments via website and mobile banners, in-stream advertising and pre-roll TVCs, as well as at international events hosted in Australia through broadcast integration, venue signage, activations, catering opportunities and giveaways.

Additional benefits include athlete ambassador and social content opportunities, alongside corporate engagement initiatives such as preferred catering for Hockey Australia events, VIP hospitality invitations and match tickets.

Hockey Australia CEO David Pryles said the partnership represents an exciting alignment between elite sport and an iconic Australian food brand.

“Roll’d is a brand that understands community and connection, which makes this partnership a natural fit for hockey,” Pryles said. “Their commitment to supporting our national teams, grassroots programs and major events will help us create even stronger experiences for players, fans and families across the country.”

Hockey Australia’s commercial program continues to go from strength to strength, with several major renewals and exciting new additions in 2025. Longstanding partners Kookaburra, APM, Hirudoid, ASICS & Kumho have reaffirmed their commitment to Australian hockey. A wave of new partnerships includes Polytan, Sportscover, Australian Venue Co, PWG, Match Worn Shirt, Automatorr, BildGroup, Musco Sports Lighting, HITIQ and now Roll’d demonstrates growing confidence in the sport’s direction.

Hockey Australia fans can now enjoy 10% off their Roll’d order thanks to our new partnership with Australian fast-casual Vietnamese brand Roll’d.

Simply use the code HOCKEY10 when ordering online and follow the steps below.

Code: HOCKEY10

Instructions:
1. Open the Roll’d website and click “Order Now”.
2. Select your Order Type, Order Date & Time.
3. Add items to your order and select “Cart”.
4. Apply your coupon code by selecting “Add Promo Code” and entering HOCKEY10.
5. Select “Checkout” to complete your order.

Enjoy 10% off your Roll’d favourites and fuel up like the Hockeyroos and Kookaburras.

T&Cs: Only available via online ordering. Limit 1 per customer, per order. Excludes hospital and airport locations.